Start Up from the Ground Up Virtual Book Tour February & March 2011

Join Cynthia Kocialski, author of the business book, Startup from the Ground Up: Practical Insights for Entrepreneurs, as she virtually tours the blogosphere February 1 – March 25 ‘11 on her first virtual book tour with Pump Up Your Book!

About Cynthia Kocialski

Cynthia Kocialski is the founder of three companies – two fabless semiconductor and one software company.  In the past 15 years, she has been involved in dozens of start-ups and has served on various advisory boards. These companies have collectively returned billions of dollars to investors. Cynthia has worked with established companies to bring start-up techniques and technologies to corporations desiring to process improvement and efficiency.

Prior to her work in the start-up community, Cynthia has held a wide range of technical, marketing, and management positions at major corporations. At IBM, Cynthia began with financial software to facilitate the tracking of sales and inventory for international operations. She later moved into development and engineering management working of scientific workstations. Finally, Cynthia transitioned into technical marketing and strategic planning role for graphics and digital video components for personal computers. At Matrox, Cynthia was the general manager, overseeing the R&D area of digital video and image processing product lines,

Cynthia graduated of the University of Rochester with bachelor’s degrees in mathematics and applied statistics. She also has graduate degrees from the University of Virginia in both electrical engineering and systems engineering.

She also writes the popular Start-up Entrepreneurs’ Blog and has written many articles on emerging technologies.

Her latest book is Start Up from the Ground Up: Practical Insights for Entrepreneurs.

You can visit her website at www.cynthiakocialski.com.

About Startup from the Ground Up

Many entrepreneurs have that sudden spark of inspiration, that moment when an product idea is born, their minds start racing quickly with images of all its potential, jumping from one possibility to the next, and then their thoughts slowly settle and arrive at vision a futuristic company – one with crowds of customers beating at the doors of their new office building, inboxes overflowing with requests from the press wanting to interview the founders,  and phone ringing with investors all wanting to get in on the deal. Finally, reality brings the entrepreneur’s thoughts to a screeching halt, “How do I go from this great idea to this great company. Where do I start?”

The idea is born, but you can only go so far with just an idea. Start-ups don’t fail because companies are unable to build a product; they fail because the business factors needed to bring that product into the market are either neglected or ignored. Practical, insightful and actionable, Startup from the Ground Up gets you moving down the right path and thinking in the right direction with tips, strategies, and techniques on how to launch a start up. Readers will discover:

• Why it’s not enough just to have a great product
• How to take a product concept and turn it into a full-fledged successful business
• Why it is so important to start marketing your product as early as possible and how to get started
• How to build a team and keep them, and why a team is more than founders and employees
• If you seek outside funding, what investors will be looking for and how to entice them

Cynthia, founder of three companies, has worked with over 25 start-ups, and she knows that having a great product isn’t enough.  You have to know how to get your product out in the marketplace.  The quickest way to get any fledgling idea to realize its full potential, Startup from the Ground Up provides insight that ensures a proper foundation for success.      

Read the Excerpt!

You found your customers; you know who and where they are, but how do you get the customers to talk with you about their needs and problems?

Cornering a potential customer at an event is another way to get them to speak with you. Smaller events are better. The restroom marketing approach is a clever way to meet your potential customers. Here’s how a B2B enterprise software start-up did it. The marketing person bought the list of attendees for a small conference prior to the event date. He cross referenced the list to their potential customers, memorized the list of names, and staked out the restroom area at the conference. As people left the restrooms, he noted the name on their conference name tags, and approached those on his target list. The marketing person knew the person would have at least a few minutes to speak with him as the customer was walking from the restroom area back to the conference area where the programs were being held. In fact, this is how he first met their first big customer.

Watch the Trailer!

Startup from the Ground Up Virtual Book Tour Schedule

Tuesday, February 1
Interviewed at Examiner

Wednesday, February 2
Book reviewed at Libby’s Library News
Libby at Libby’s Library News says, “If you think that you have a great business idea, I would strongly suggest that you pick up a copy of Start Up from the Ground Up,as the first step, in your journey to becoming a successful entrepreneur!”

Thursday, February 3
Interviewed at Blogcritics

Monday, February 7
Interviewed at The Book Connection

Tuesday, February 8
Interviewed at Digital Journal

Thursday, February 10
Interviewed at As the Pages Turn

Monday, February 14
Interviewed at The Writer’s Life

Tuesday, February 15
Guest blogging at Start Up from Logan Lenz
“Micro Venturing and Crowd Funding – Hot Alternative Funding Trends”

Wednesday, February 16
Interviewed at Literarily Speaking

Thursday, February 17
Interviewed at Book Marketing Buzz

Friday, February 18
Guest blogging at The Hot Author Report
“Five Things You Didn’t Know About Cynthia Kocialski”

Tuesday, February 22
Interviewed at Working Writers

Wednesday, February 23
Book trailer spotlighted at If Books Could Talk

Thursday, February 24
Interviewed at Blogger News Net

Tuesday, March 1
Guest blogging at Acting Balanced
“To Advertise, Or Not To Advertise”

Wednesday, March 2
Book reviewed at Acting Balanced

Thursday, March 3
Interviewed at Selling Books

Friday, March 4
Guest blogging at Green & Profitable

Monday, March 7
Interviewed at Literarily Speaking

Tuesday, March 8
Guest blogging at Beyond the Books

Wednesday, March 9
Book spotlighted at Between the Covers

Thursday, March 10
Guest blogging at Literal Exposure

Monday, March 14
Book reviewed at Blog Business World

Tuesday, March 15
Book reviewed at Associated Content

Wednesday, March 16
Interviewed at Shine

Thursday, March 17
Interviewed LIVE on Blog Business Success Radio

Monday, March 21
Book reviewed at Small Biz Trends

Wednesday, March 23
Guest blogging at The Book Faery Reviews

Thursday, March 24
Interviewed LIVE at Blog Talk Radio’s A Book and a Chat

Friday, March 25
Chat & Book Giveaway at Pump Up Your Book’s March 2011 Authors on Tour Facebook Party

Cynthia Kocialski’s  STARTUP FROM THE GROUND UP VIRTUAL BOOK TOUR ‘10 will officially begin on February 1 and end on March 25 ‘11. Please contact Dorothy Thompson at thewriterslife@yahoo.com if you are interested in hosting and/or reviewing his book or click here to use the form. Thank you!

If you would like to book your own virtual book tour with us, click here to find out how!

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