The Barrett Company Hollywood Publicist Virtual Tour January 2011
Join Charlie Barrett, national book publicist and owner of the publicity company, The Barrett Company, as he tours the blogosphere January 3 – 25 2011 on his first virtual blog tour with Pump Up Your Book.
About Charlie Barrett
Professional national book publicist Charlie Barrett formed The Barrett Company in 1992 as a full service media relations and media marketing / communications agency. The Los Angeles headquartered firm offers 21st century integrated media outreach and media marketing expertise with an emphasis on the publishing and entertainment industries serving authors/publishers, Hollywood celebrities, motion pictures and television.
Since the firm’s creation TBC has served authors with such companies as Simon & Schuster, Globe Pequot Press, Norton and studios and TV outlets from Warner Brothers and Paramount, to cable TV network American Movie Classics (Mad Men) to ABC, CBS, Fox Television, as well as self-published author publishers such as Xlibris, Author House, i-Universe and numerous celebrities from Johnny Carson to Ed McMahon to Kevin Costner to Oprah Winfrey (Oprah’s Big Give television series on ABC).
The Barrett Company serves major publisher, small press and self-published authors with Harper Collins, Little Brown, Penguin Press, Oxford University Press, CreateSpace, Viking Press, Random House, Holm Press, Ben Bella Books, SMU Press and NYU Press – - creating and performing a range of publicity services and media outreach for both fiction and non-fiction book releases areas, generating media attention/coverage in print, broadcast and the growing on line digital medias. TBC is developing new book marketing strategies for e-books and author activity with Kindle, Nook You Tube, Twitter and Facebook
Mr. Barrett formed The Barrett Company after serving in top PR and media relations positions with the National Broadcasting Company (NBC) for more than ten years, where he was in charge of media relations for The Tonight Show and Johnny Carson and also, Today, among other well-known NBC shows such as Unsolved Mysteries, Fame and numerous highly-rated NBC specials, including The American Film Institute Awards and The American Movie Awards. As a film publicist in Hollywood, Charlie has worked with Dennis Hopper, Robert Stack, Tatum O’Neal, Steve McQueen, and Candice Bergen.
Charlie began his media career as a reporter with The Associated Press in New Haven, CT and later served on the editorial staffs of both The Hollywood Reporter in Los Angeles and Billboard in New York. He has also authored numerous articles for magazines and newspapers on the performing arts and travel as well as appearing as a regular contributor on major US radio talk shows discussing celebrities, films, television and books. Charlie was voted the Book Publicist of the Year award by the Southern California Book Publicists Society. TBC is a member of The Publishers Association of Los Angeles, The Academy of TV Arts and Sciences (ATAS gives the Emmy Award) and the Academy of Motion Picture Arts & Sciences (the Oscar).
The Barrett Company is well known and regarded among the world’s media outlets for its credibility and creativity. Through years of client assignments TBC has developed remarkable and successful PR campaigns for a wide range of authors/publishers, Hollywood creatives, companies and celebrities, which have paved the way for the firm to produce media, consumer and trade events of all descriptions both in the US and overseas, from Book Expo to NATPE (the renowned annual television program executive conference) to the Los Angeles Times Festival of Books, The Frankfurt Book Fair and The Cannes International Film Festival. The TBC web site is at www.thebarrettco.com.
About The Barrett Company
Media expert & advisor Charles Barrett formed The Barrett Company in 1991 as a full service media relations and media marketing/communications agency. The Los Angeles headquartered firm offers 21st century integrated media outreach and media marketing expertise with an emphasis on the entertainment and leisure time industries serving authors/publishers, Hollywood celebrities, motion pictures, and television. Since inception, TBC has served such companies as Simon & Schuster, Globe Pequot Press, Norton Publishers, Warner Brothers Studios, American Movie Classics cable channel, ABC TV, CBS TV, Fox Television, self-published author publishers such as Xlibris, Author House, I-Universe and numerous celebrities from Johnny Carson to Ed McMahon to Kevin Costner to Oprah Winfrey (Oprah’s Big Give television series on ABC).
The Barrett Company also assists attorneys and their clients, managing media coverage in civil and criminal cases from California to New York in both state and federal courts.
Mr. Barrett formed the firm after serving in top public relations positions with the National Broadcasting Company (NBC) for more than ten years, where he was in charge of media relations for The Tonight Show and Today, among other well-known NBC shows such as Unsolved Mysteries, Fame and numerous highly-rated NBC specials, including The American Film Institute Awards and The American Movie Awards.
Mr. Barrett has also held executive media relations posts with 20th Century Fox Film Corporation in New York and Capitol Records in Hollywood, New York and London, where he helped launch recorded music by The Beatles, The Band and many other music artists.
When earlier basing in New York City, Mr. Barrett assisted major publishers with publicity campaigns for a number of New York Times best-selling authors, serving such publishers as Scribner’s, Simon & Schuster, Norton, John Wiley & Sons, Warner Books and Golden Books, among many others.
The Barrett Company serves major publisher and self-published authors with Harper Collins, Little Brown, Penguin Press, i-Universe, Oxford University Press, Viking Press, Xlibris, Random House, Holm Press, Ben Bella Books, Author House, SMU Press, NYU Press, creating and performing a range of publicity services and media outreach for both fiction and non-fiction book releases.
Charles Barrett began his media career as a reporter with The Associated Press in New Haven, CT and later served on the editorial staffs of both The Hollywood Reporter in Los Angeles and Billboard Publications in New York. He has also authored numerous articles for magazines and newspapers on the performing arts and travel as well as appearing as a contributor on major U.S. radio talk shows discussing celebrities, films, television and books. He was voted the Book Publicist of the Year award by the Southern California Book Pub Society recently. Charles is a member of The Publishers Association of Los Angeles, The Academy of TV Arts and Sciences (Emmy Award) and the Academy of Motion Picture Arts & Sciences (The Oscars ®).
The Barrett Company is well known and regarded among the world’s media outlets for its credibility and creativity. Through years of client assignments we have developed remarkable and successful campaigns for our wide range of authors/publishers, Hollywood creatives, companies and celebrities, which have paved the way for us to produce media, consumer and trade events of all descriptions both in the United States and overseas, from Book Expo to NATPE (the renowned annual television program executive conference) to Los Angeles Times Festival of Books, The Frankfurt Book Fair to filmdom’s Show West as well as MIP in France, The Beverly Hills Film Festival and The Cannes International Film Festival.
TBC’s experience, skills and knowledge in various professional disciplines have enabled the company to offer programs we are proud of, including trade and consumer publicity campaigns, Internet publicity campaigns, crisis communications management, new company and celebrity launches, trade show media awareness, marketing communications solutions, and consultancy to in-house publicity firms in publishing, film and television. No assignment is too big or too small. TBC possesses a keen awareness of the workings of the global media – - including but not limited to print, broadcast and digital – - and has demonstrated over the years the ability to create stunning and effective media outreach models for valued clients, be they well established, or start-ups, or beginning careers as authors and celebrities.
Barbara Wall, a specialist in media marketing and media research, serves as Vice President of TBC. She has accomplished extensive assignments, ranging from technology to entertainment to printing/publishing and has working relationships with a wide circle of book media contacts including reviewers at major US newspapers to Internet book reviewers including NY Times, USA TODAY, Midwest Book Review, BookPleasures.com, BookReview.com, writers at select men and women’s’ magazines and online social media bloggers covering authors and publishers. Ms. Wall formerly served as an executive in two Fortune 500 companies (Xerox, Experian) and has worked with a range of clients including BMG Music Service, The Fox Network, Eddie Bauer, Levi’s, Starbucks, and Jamba Juice. She holds both BA and MBA degrees and formerly taught high school English in Colorado.
A key professional on The Barrett Company team is Vice President John Michaeli, who offers international and domestic public relations/communications expertise with a proven track record of developing, implementing and directing strategic marketing campaigns. Mr. Michaeli is a crisis communications specialist, having served many studios and networks dealing with a range of public issues in both personnel to products areas. Mr. Michaeli has held senior management posts with PR agencies and companies in the entertainment, technology, new media, network TV and public relations industries, including Walt Disney Studios, Fox Family Channel, Warner Brothers, Pax TV and Hanna-Barbera, the renowned animation studio in Hollywood where he served as VP of Marketing.
Representing TBC in New York is publicist and author Ward Morehouse III, who served as media contact at NBC for NBC Nightly News and was also was a Vice President at Jack Raymond & Associates, a top New York public relations firm. Mr. Morehouse has authored several books on the world’s top hotels from The Plaza to The Waldorf Astoria and most recently released his latest book, London’s Grand Hotels. He also created and maintains the New York City web portal www.broadwayafterdark.com.
TBC is proud of its association with renowned film marketing professional Jerry Pam. Mr. Pam’s accomplished film marketing career ranges from his days with The Beatles on their hit films, A Hard Day’s Night and Help, to films like Chocolat, Cinema Paridiso, Cider House Rules, the Oscar ® winner Shakespeare in Love and Good Will Hunting, among many, many other pictures. He earlier created remarkable film marketing campaigns for Apocalypse Now, Last Tango in Paris, American Graffiti, The Conversation and Midnight Express. Jerry has represented numerous screen and television personalities, including Michael Caine, Roger Moore, Jaclyn Smith and Robert Stack, in addition to well known authors such as Sidney Sheldon, Jackie Collins, Judith Krantz and Morris West. His corporate clients have ranged from Rolls Royce to Mouton Cadet Wines, and Faberge to General Mills.
The Barrett Company represents author Carla Malden (who co-wrote her father Karl Malden’s biography When Do I Start?) for her forthcoming book Afterimage from Globe Pequot Press. TBC created the media marketing campaign for film producer/agent Marty Jurow (Breakfast At Tiffany’s, The Pink Panther and Terms of Endearment) and his tales of Hollywood’s Golden Age — Marty Jurow Seein’ Stars: A Show Biz Odyssey, a hardbound work published by Southern Methodist University Press. In his book, Mr. Jurow tells riveting vignettes and stories about Jack Lemmon, Karl Malden, Frank Sinatra, Ava Gardner, Audrey Hepburn, Marlon Brando, author Truman Capote, Katharine Hepburn, Elvis Presley and Gary Cooper, among others. Mr. Malden said about the book, “Anyone who wants to know what happened behind the scenes in theatre, film, and TV during the 30s, 40s and 50s must read this book.” Other author clients include Julie Sinatra author of Under My Skin, entrepreneur Gary Fong’s The Accidental Millionaire and Do You Really Need Back Surgery by noted Santa Monica neurosurgeon Dr. Aaron Filler to Before You Say I Do Again by California family law and divorce expert attorney Ben Berkley.
In motion pictures, The Barrett Company’s numerous client accomplishments include media outreach for the Showcase for Oscar ® Nominated Shorts that played to full theatres in Los Angeles to Washington, D.C., as well as publicity for movie openings and key industry awards for top feature films from Warner Brothers, MGM (Tomorrow Never Dies with Pierce Brosnan)), Paramount, Sony, Universal and Columbia Pictures. TBC as also served national theatre chains, feature film distributors and alternative cinema theatres with special regional movie openings and promotions including The Kids Are Alright, September Dawn, It’s Complicated, The Scoundrel’s Wife, Million Dollar Baby, Insomnia, The Aryan Couple, Master of the Game, Never Again, Blair Witch Project, multi film festival winner Smoke Signals and many film festival winners in various award categories.
TBC has served filmmakers at a wide variety of film festivals, including The Cannes Film Festival, The New York Film Festival, The Hollywood Film Festival, The Sundance Film Festival, The Toronto Film Festival, The Sarasota Film Festival, and the San Diego World Film Festival. TBC introduced the world media to the inaugural Beverly Hills Film Festival in 2001 with director/author Henry Bromell (Panic with Donald Sutherland).
Our notable TBC television projects include campaigns for reality-based TV productions such as Oprah Winfrey’s Oprah’s Big Give on ABC and CBS’ The Amazing Race to shows on American Movie Classics (Mad Men) to Bravo’s Millionaire Matchmaker to NBC’s Unsolved Mysteries to Paramount TV’s Wild Things to Fox TV’s Cops and numerous other productions. We also launched the success of Ed McMahon’s Star Search at Walt Disney World in 1995. Our PR campaigns for various television productions resulted in across-the-board media attention and awareness in a wide range of outlets from USA Today to the New York Times as well as The Wall Street Journal, Daily Variety, The Hollywood Reporter, Multi Channel News, Entertainment Tonight, Access Hollywood, E! TV, Today, Good Morning America and The Tonight Show just to mention a few.
A Sampling of Their Clients
Studios, Independent Film Companies, Films, Film Festivals
Kevin Costner’s Ever Again
Producer-Director John Daly’s Petersburg-Cannes Express, The Aryan Couple with Martin Landau
Oscar ® Live-Action and Animated Shorts Nominee Showcase theatrical showings
Beverly Hills Film Festival
Toronto Film Festival
Cannes Film Festival
Paramount Pictures/Paramount Domestic Television
San Diego World Film Festival
Temecula Film Festival
Walt Disney Productions
Will Rogers Memorial Fund (with 20th Century Fox Film Corporation)
Simon Wiesenthal Center’s Moriah Films division (documentaries)
Authors, Publishers, Book Distributors, Book Stores
Ed McMahon biography For Laughing Out Loud (Penguin Books)
Hollywood photographer & inventor Gary Fong’s The Accidental Millionaire (BenBella Books)
Simon & Schuster (select fiction)
Author Julie Sinatra and her book Under My Skin
Philadelphia sci-fi author Michael D’Ambrosio’s book The Eye of Icarus (Helm Publishing)
The Teen Project’s Lauri Burns book Punished for Purpose
W.W. Norton & Company (select non-fiction books)
Barnes & Noble
Hollywood agent and producer Marty Jurow’s book See In’ Stars: A Show Biz Odyssey (SMU Press)
California divorce attorney Ben Berkley’s book Before You Say I Do Again
John Wiley & Sons publishers of academic materials
Dr. Ken Nedd and his book Power Over Stress
Los Angeles Times Festival of Books
Golden Books / Random House Publishers
Dr. Harry J. Saranchak and his book Betrayals of Hippocrates (Xlibris)
Florida therapist and author Karen R. Koenig and her book Food & Feelings Workbook (Gurze Books)
iUniverse and Author Solutions self publishing services and book marketing
Santa Barbara Book Festival
Travel strategist / author Joel Wider and his book The Penny Pincher’s Passport to Luxury Travel
Networks, Cable Channels
American Movie Classics (Mad Men)
ABC (Oprah’s Big Give, Profiles from the Front Line)
Bravo (Millionaire Matchmaker)
The Arts & Entertainment Network
CBS’s The Amazing Race
Fox Broadcasting Company Cops
Home Box Office / HBO (The Sopranos, Six Feet Under)
Celebrities, Producers, Directors
Johnny Carson and Carson Entertainment Group
Garry Shandling (The Tonight Show, The Larry Sanders Show)
Ed McMahon and his Star Search talent series produced at Walt Disney World, Florida
Multi-Emmy winner producer-director Bertram van Munster (The Amazing Race for CBS)
Jay Leno (NBC’s The Tonight Show)
Actress Robin Wright (Santa Barbara, State of Grace)
Bryant Gumbel (HBO, NBC’s Today)
Director & writer Glen Pitre for The Scoundrel’s Wife feature drama with Tatum O’Neal, Tim Curry
Malcolm Barber and John Langley producer-creators of Fox’s Cops
Debbie Allen (Fame TV series at MGM Studios)
Canadian actor-artist Duncan Regehr (Zorro; the teleplay My Wicked, Wicked Ways)
Earl Hamner, creator of The Waltons series
Producer-writer Peter Jones (the PBS Johnny Carson story, host of AMC in Hollywood)
Producer Larry O’Daly (An Evening at the Improv, Comedy on the Road, Girls Night Out)
Robert Stack (Unsolved Mysteries)
Producer-director John Daly (Platoon, Hoosiers, The Last Emperor) of Miracle Entertainment/FAME
We’re having a Facebook party!!!!
Pump Up Your Book will be hosting Hollywood book publicist Charlie Barrett Thursday, January 27, 2011 at 9 – 11 p.m. (eastern time – adust to your time zone) at Pump Up Your Book’s Facebook page. Tell your book friends that not only will this give them an opportunity to chat with Charlie about book publicity BUT…
WE’RE GIVING AWAY A KINDLE ($189 VALUE)!!!!
CLICK HERE TO JOIN US!
The Barrett Company Hollywood Publicist Virtual Tour
Monday, January 3
Interviewed at Literarily Speaking
Tuesday, January 4
Spotlighted at The Hot Author Report
Wednesday, January 5
Guest blogging at A Day in the Life of a Book Publicist
“My First Book PR Job”
Thursday, January 6
Guest blogging at The Book Faery Reviews
“What Authors Need to Know When Working with a Book Publicist”
Friday, January 7
Guest blogging at Market My Novel
“Book Publicity for Beginners”
Monday, January 10
Interviewed at Review From Here
Tuesday, January 11
Interviewed at The Book Connection
Wednesday, January 12
Guest blogging at The Writer’s Life
“Book Publicist Charlie Barrett Gives Advice to Self-Published Authors”
Thursday, January 13
Interviewed at Examiner
Friday, January 14
Interviewed at Digital Journal
Monday, January 17
Interviewed at Blogger News Net
Tuesday, January 18
Interviewed LIVE at A Book and a Chat
Wednesday, January 19
Guest blogging at Book Marketing Buzz
Thursday, January 20
Guest blogging at Literarily Speaking
“Book Publicist Charlie Barrett Talks Publicizing Self-Published Authors”
Friday, January 21
Interviewed at Book Publicity Talk
Monday, January 24
Guest blogging at The Savvy Book Marketer
“Book Promotion Tips for Self-Published Authors”
Tuesday, January 25
Guest blogging at As the Pages Turn
Wednesday, January 26
Interviewed at Beyond the Books
Thursday, January 27
Chat & Kindle Giveaway at FACEBOOK PARTY
Friday, January 28
Interviewed at Shine
Charlie Barrett’s THE BARRETT COMPANY HOLLYWOOD PUBLICIST VIRTUAL BLOG TOUR ‘10 will officially begin on January 3 and end on January 28. Please contact Dorothy Thompson at firstname.lastname@example.org if you are interested in interviewing him about his experiences as a publicist or letting him guest post on your blog. Thank you!
UPDATE: Charlie Barrett’s THE BARRETT COMPANY HOLLYWOOD PUBLICIST VIRTUAL BLOG TOUR is now closed. Thanks to all participating blog hosts!
If you would like to promote your book related business with us, email Dorothy Thompson at email@example.com.