Respect the Jux Virtual Book Tour January & February 2011
Join Frank C. Matthews, author of the urban fiction novel, Respect the Jux, as he virtually tours the blogosphere January 3 – February 25 ‘11 on his first virtual book tour with Pump Up Your Book!
About Frank C. Matthews
Prodigious and profound author Frank C. Matthews’ triumphant transformation from inmate to novelist has established him as a leading force in the world of urban literature. Armed with his mastery of the written word, Matthews has achieved feats that are only reserved for the most seasoned of writers, selling an unprecedented amount of books as a first-time author and self-publisher. When it comes to putting the urban voice – the human voice – on the page, Matthews has no peer. His unprecedented journey demonstrates that even when confronted with a web of trials and tribulations, creativity has the ability to flourish. As a New York City native, Matthews grew up with aspirations of one day becoming a household name as an NBA Superstar. His dream took a detour, but his resilience and determination allowed him to persevere.
The lure of the streets and its fast money took Matthews away from hoops and into another game – the drug trade – where he found instant success. But a deal gone bad eventually landed him behind bars. Once incarcerated, Matthews had few options of how to spend his seemingly unending time in what felt like a black hole drawing at all happiness. Taking advantage of the still and silent nights, Matthews spent hours plunged into two of the world’s most renowned, contemporary African-American storytellers, Iceberg Slim and Donald Goines.
The books empowered the now bright-eyed and enthusiastic Matthews and awakened a creative bug to tell the stories locked inside him. “Incarceration transformed me,” said Matthews. “I went from a young, frustrated, and confused boy to a mature, humble, and pensive man.” Much the way Malcolm X used the power of words to transform himself in prison, Matthews used the power of the pen to write his way to freedom, real freedom. While the calamities of his past may have blackened his vision they did not still his pen. He found his purpose. He would write his stories in notebooks, on torn-open envelopes, and anything he could get his hands on and would pass them around through the system. While some traded cigarettes, Matthews traded his highly demanded stories, which inmates clung to like emotional life rafts.
Matthews delved into the business of publishing, an industry he now planned to one day master. He found his style of writing to be unique, labeling it as “true fiction,” an alternate take on real events he had witnessed firsthand. He honed his craft and further developed a distinctive writing style that was uninhibited, dramatic yet cinematic as his readers traveled to adventurous sonic territory. He had a burning desire to share his rare experiences in the underworld of crime with anyone who would listen. Matthews’ drive and passion was reinvigorated. He would be relentless in his pursuit to share with the masses his tales of underworld crime, drama, brotherhood and love.
Upon his rebirth in 2005, Matthews discovered that he could put his past behind him and emerge with a renewed sense of purpose and unwavering determination. The resilient author took his astounding gift of writing “true fiction,” coupled with his compulsion for words and decided to pursue his passion. Even after numerous failed attempts at landing a publishing deal, Matthews did what he learned to do best – create opportunities for himself. He knew that there was an untapped niche audience eager to hear his voice, and he was steadfast in his desire to supplant the current favorites in the urban lit arena.
Matthews self-published one of his first novels, Respect the Jux, and it caught fire, selling over 20,000 thousand copies. The book catapulted Matthews into the sphere typically reserved for seasoned literary greats while capturing the attention of everyone from rappers Jay-Z, Ghostface Killer, and 50 Cent (who rapped on Lloyd Banks’s single, “Hands up, if you want to party with crooks you have to learn to Respect the Jux!”) to literary powerhouses like bestselling author and publisher Karen Hunter.
The gripping tale borrows from Matthews’ recollection of urban legends through the saga of Cat, who journeyed from Jamaica to the United States as a teenager. After a stint in the military, Cat returned with newfound skills and a desire for his own version of the American Dream—by any means necessary.
Using his extensive military background in weapons and intelligence, Cat formed “The Order,” a band of thieves that specialized in pulling off juxes, which Matthews defines as emulating and acquiring another’s style, intellect, or swagger for personal advancement.
Captivating, intriguing, mesmerizing – all words that describe Frank Matthews’ uncanny ability to bring readers into the worlds that he creates. His first auspicious debut Respect the Jux, a dynamic tale of brotherhood, greed, and power, hits the shelves nationwide in September, the style made famous by Slim and Goines will be revived…with a 21st century twist!
In Jamaica, “Cat” learned the art of the “jux”: robbing people by studying their everyday movements. By the age of eight, Cat was shoplifting and purse-snatching. By ten, he had his first gun. At fifteen, he committed his first murder.
In New York City . . . he created The Order: a secret society of thieves who played by Cat’s rules. He taught his crew how to pull off the perfect jux. Made them swear on a bible and a bullet. Robbed dealers, pushers, thugs. And raked in millions. Then Cat was betrayed—by one of his own men.
In Miami . . . he set up a new operation. Bigger game, bigger stakes. The targets are prime—athletes, politicians, drug lords, celebrities—and the payoff is huge. But the party scene is as dangerous as the ladies are beautiful. Cat has to watch his back and remember the rules: Never trust a thief. Never get caught. And always . . .RESPECT THE JUX.
Watch the Trailer!
Here’s what critics are saying about Respect the Jux!
“It’s an unapologetic look into the dangerous minds of the modern criminal. It’s gritty, seductive, and horrifying, all at the same time,” exclaimed Gray, whose credits include box office hits Law Abiding Citizen, Friday, Set it Off, The Negotiator, andThe Italian Job. Known for his all-star casts, Gray’s films feature seasoned thespians, including Ice Cube, Jada Pinkett Smith, Queen Latifah, Vivica A. Fox, Samuel L. Jackson, Edward Norton, and Mark Wahlberg, as well as Academy Award winners Charlize Theron, and Kevin Spacey. “Frank’s gripping writing style pulls you into the depths of this shadowy underworld, providing an addictive… yet frighteningly educational read.”
Frank C. Matthews’ RESPECT THE JUX VIRTUAL BOOK TOUR ‘10 will officially begin on January 3 and end on February 25 ’11. Please contact Dorothy Thompson at email@example.com if you are interested in hosting and/or reviewing his book or click here to use the form. Thank you!
If you would like to book your own virtual book tour with us, click here to find out how!
#1 BEST PROMOTION SERVICE AT PREDITORS & EDITORS POLL 3 YEARS IN A ROW & AGAIN IN 2016
VIRTUAL BOOK TOUR, BLOG TOUR & BOOK PUBLICITY ENDORSEMENTS: NICE THINGS PEOPLE SAY ABOUT PUMP UP YOUR BOOK
"Today my blog tour ended, with another great review which made me end the tour with a big smile! What a fun way to end this incredible 4-week tour. I will surely miss it. I want to thank you for arranging it so well and for being there for me whenever I needed. Thank you!!!"
Miri Leshem-Pelly, SCRIBBLE & AUTHOR
"Just wanted to thank you for the book tour. :) You did a great job. :)" Suzanne M. Hurley, THE TEDDY BEAR EYE CLUB
"Thank you for running my book promotion for BlackJack. I am so pleased with the reviews that came in and appreciated all you did. My sales have improved from being around 800,000 down to the 200,000 on Amazon and hopefully dropping still. I will definitely be contacting you for a promotion again." Christine Donovan, BLACKJACK
"You’ve been a joy to work with, and I’d do another tour with you in a heartbeat. Overall, it was an excellent experience and a good value. I’ll be sure to look you up when it’s time to release my next book." Michael Allan Scott, GREY DAZE
"Just wanted to thank you for putting together a great tour for You Won't Remember This. I think the author was pleasantly surprised and overall very pleased." Bacon Press Books
"Dorothy, thanks so much for another great VBT!!! The Twitter-Party was a new feature this time that I particularly enjoyed. I will continue to recommend PUYB to my writer-friends, because you are simply the best!!!" T.M. Wallace, WINTERGARDEN
"Thank you for a great blog tour for my “Depression and Your Child.”
I’m in the middle of my third book and will definitely call on you again when it’s time to market it." Deborah Serani, DEPRESSION AND YOUR CHILD
"Your hard work and professionalism hasn't gone unnoticed. When I release my next novel(s), I will definitely use your service. I have already recommended you to several authors." Ashley Fontainne, GROWL
"Thanks for a very good experience with Pump Up Your Book. Fighter Pilot's Daughter has sold out of the first printing (still available as POD on Rowman & Littlefield's site, Amazon, Barnes & Noble, etc.). My editor at R & L says there's a very good chance the book will come out in paperback in the summer. He asked me "Did you hire a publicist or something?" I told him about you, and he was impressed." Mary Lawlor, FIGHTER PILOT'S DAUGHTER
"You are amazing Dorothy and I love what you do to get the spirit of our books out to the world. Thank you!" Lee Papa, TEMPLE OF ALL KNOWING
"I can't believe the response this book is getting! I am so very thrilled that she liked it!!! You are THE BEST, Dorothy, for hooking up this amazing tour with all these stunning reviews! This was the book I was going to keep under my bed forever and ever and now WOW. I can't believe this is happening. It's like a dream come true!" Madeline Wynn, DAUGHTER OF THE FALLEN
"Just wanted to say I'm appreciating your tweets so much. This is really helping my book sales, and I'm telling writer friends about you." Mary Lawlor, FIGHTER PILOT'S DAUGHTER
"Thank you SO much!!!! I had a blast on the tour and appreciate all the time the bloggers and reviewers spent promoting Ash to Steele:)" Karen-Anne Stewart, ASH TO STEELE
"When it comes to looking for a virtual book tour coordinator, Dorothy Thompson of Pump Up Your Book Tours is simply the best. I have tried several virtual book tour coordinators and have even set up a book tour on my own, but none of them were as successful as my tours with Pump Up Your Book Tour, which has the combination of expertise and experience needed to get the author the results they need. On this latest tour, TWELVE TO MURDER made it up to number three on Amazon! Thank you, Dorothy!" Lauren Carr, Best-Selling Mystery Author of Mac Faraday, and Lovers in Crime, Mysteries
"Thank you again for all of your help and support for my recent book tour. You were so supportive and responsive, and I enjoyed working with you. It was a great tour and I really enjoyed it, especially when my book hit the top 100 in the two subcategories! That was awesome! Thanks for "pumping up my book!"" Monique Roy, ACROSS GREAT DIVIDES
"Thank you for another amazing tour, Dorothy!! I loved the sites I had an opportunity to visit and the people I met along the way. I even made a few new friends and found wonderful supporters that I'll never forget - I promise! The exposure you gave my book was absolutely unbelievable, and I can't think of a better way to welcome and expose an author's new creation to the literary world. Happy New Year to all your readers and may your success continue to grow. " Kaylin McFarren, BURIED THREADS
"Thank you for a great virtual book tour. I thought it went really well and it was great to have a wave of PR that flowed through the two month period of my book release. I'm working on my next book - and will definitely reach out to you when it comes time to market! You were a delight to work with and really made me feel looked after. As I've mentioned before, I just don't know how you do it all." --Deborah Serani, DEPRESSION AND YOUR CHILD
"I just wanted to let you know how wonderful I felt my book blast went for Be Careful What You Wish For in the month of August. So many emails and contacts that I would never have gotten. The publicity was just phenomenal!" --R.K. Avery, BE CAREFUL WHAT YOU WISH FOR
"Just wanted to touch base with you and extend a huge thank you for the wonderful and successful book blast you arranged for Love Vindicated for me. I was very happy with your services and will be passing your name and brand along to some writer friends with a stellar recommendation. Again thanks and I look forward to working with you again in the future." --Lila Munro, LOVE VINDICATED
"Thank you so much for all your hard work in putting together the virtual book tour for The Sixth Power. I appreciate it so much." --Carol Nicolas, THE SIXTH POWER
"Thank you SO MUCH for such a great blog tour!" --Sandra D. Bricker, ALWAYS THE BAKER, FINALLY THE BRIDE
"Wow - you are absolutely fantastic. Can't believe how lucky I was to find you :)" --Jo Sparkes, THE BIRR ELIXIR
"I just wanted to let you know that tonight Steven Manchester's Twelve Months became The Story Plant's first #1 Kindle bestseller. This couldn't have happened without you. Barb's cover is an absolute showstopper, Sue's copyediting boosted the overall work, Jackie's proofreading kept all of us honest, and Tracee Gleichner's blog tour started what has become an avalanche of great reviews." -- Lou Aronica, STORY PLANT
"Blog tours have been the most effective promotion I’ve done. Dorothy Thompson and her company Pump Up Your Book are the greatest. I’ve spent money with other promotion companies that advertised packages then didn’t deliver the service they advertised, inflated their audience and reach and point blank falsely represented themselves. Dorothy has been a Godsend, and by far, her services are the best promotional endeavors I’ve invested in thus far." -- Alicia Singleton, DARK SIDE OF VALOR
"I didn't realize that there is a place on amazon that you can see your stats for foreign sales; mine are really good and I believe it is your tweeting service. I think I might have found the key to successful self-publishing when I found Pump Up Your Books." -- Suzanne Jenkins, PAM OF BABYLON SERIES
"Dorothy Thompson helped promote my book, Gringos in Paradise: Our Honduras Odyssey. Taking part in it was so much easier (and less expensive) than the travel schedule I was hving to keep doing on my own. She set up everything, coached me through my part, and I found my book and I promoted it all over the Internet. It definitely increased my book sales." -- Malana Ashlie, GRINGOS IN PARADISE
"Dorothy was not only a lot of fun to work with but she helped me get the word out about my book. I would recommend her to both debut and experienced authors." ---Deborah Woehr, PROSPERITY: A GHOST STORY
“Dorothy is a firecracker promoter. She is skilled at finding the most visible placements in promoting your book with unmatched enthusiasm.She is creatively talented and a wonderful person to have on your team.” --Kathy Holmes Eckardt, REAL WOMEN WEAR RED
“I invested in a three month virtual book tour with Pump Up Your Books promotions for my noir thriller, Moonlight Falls. Not only did the marketing campaign work wonders for spreading the word about the new novel, in the very last month, on the very last day of the tour, Moonlight Falls became an Amazon Kindle bestseller!” –Vincent Zandri, MOONLIGHT FALLS and THE REMAINS
“I’m so pleased every day when I look at Google Alerts and see our titles all around the blogosphere, so thanks for that!” –-World Ahead Media
“This has been a wonderful experience. Dorothy Thompson and her whole team are very committed to each author, take each author’s tour very seriously, and work towards maximum exposure in the right places. This is the best book promotion expenditure I’ve made in terms of return on investment. I highly recommend Pump Up Your Book Promotion.” --Phyllis Zimbler Miller, MRS: LIEUTENANT
"I used Pump Up Your Book promotions a few months ago for my novel, Nephilim. My publisher is a great person, but when it comes to promotions, she encourages authors to do that on their own. Enter Dorothy Thompson at Pump Up Your Book. I had 8 reviews of the book and was featured as a guest author every day of the week at various websites during the month that I used her company. Amazing! She secured everything for me which was really nice and I didn't have to do anything but write a few blogs or answer interview questions. I would use Pump Up Your Book again in a heart beat!" --Mary Ann Loesch, NEPHILIM