Pump Up Your Book Presents The Torch Principle Virtual Book Publicity Tour

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Pump Up Your Book is pleased to bring you Javier Ideami’s THE TORCH PRINCIPLE virtual book tour May 2 – 27!

The Torch Principle

Inside the Book

Title: The Torch Principle
Author: Javier Ideami
Publisher: Sound of Touch
Pages: 404
Genre: Nonfiction/

Are you facing personal or professional challenges that require original and innovative solutions? Are you tired of the typical solutions that don’t produce lasting results? Would you like to find a better balance between your creative and your analytical muscles in order to empower your career, health and well-being?

The Torch principle (Creativity) is a unique book + online platform (torchprinciple.com) that empowers your creative muscles and helps you generate original solutions to your personal and professional challenges. Award winning creative director Javier Ideami brings you a book plus an online all in one platform to empower your career, health and well-being through radically enhancing your creativity.

  • Learn multisensory brainstorming techniques.
  • Generate unique solutions to your personal and professional challenges.
  • Reach a better balance between your analytical and your creative muscles.
  • Empower your career, health and well-being through creative thinking.
  • Get access to an online platform (torchprinciple.com) with videos, tools and graphics that help you visualize and understand the content as well as exercise your creative muscles.

The Torch Principle gives you the background knowledge you need combined with specific exercises and techniques that can help you find solutions and ideas for the personal and professional challenges you face. It also helps you reach a better balance between your analytical and your creative muscles. This, in turn, benefits your career, health and well-being.

We all have challenges, personal and professional. Typical solutions often don’t last and can’t adapt to the complexity of the situation we face or are ineffective against the competition. That’s why you need truly innovative and original solutions. You need to diverge strongly before you converge onto those solutions. To diverge strongly you need strong creative muscles. The Torch Principle gives you exercises to train your creative muscles and the tools to produce ideas and solutions that can overcome complexity and competition. Solutions that last.

For More Information

  • The Torch Principle is available at Amazon.
  • Discuss this book at PUYB Virtual Book Club at Goodreads.

Meet the Author

Javier Ideami

Javier Ideami is a multidisciplinary creative director, engineer, artist and entrepreneur. Javier is the founder of Ideami Studios and many other ventures all around the world, from Silicon Valley to the jungles of Bali. He has spoken at prestigious institutions, from Stanford University and UC Berkeley in California, to the United Nations FAO Headquarters, the financial center of London, the faculty of architecture of the University of Rome, the International Cultural Diplomacy Conference in Berlin and many others. He has received awards in areas as diverse as software engineering, music, filmmaking, photography, technology installations, etc.

His latest book is the nonfiction, The Torch Principle.

For More Information

Tour Schedule

Monday, May 2 – Interview at I’m Shelf-ish

Wednesday, May 4 – Interview at PUYB Virtual Book Club

Friday, May 6 – Interview at Virginia Beach Publishing Examiner


Monday, May 9 – Interview at The Literary Nook

Tuesday, May 10 – Interview at The Review From Here

Wednesday, May 11 – Interview at Confessions of an Eccentric Bookaholic


Monday, May 16 – Guest Blogging at The Bookworm Lodge

Tuesday, May 17 – Book Review at Laura’s Interests

Wednesday, May 18 – Interview at The Writer’s Life


Monday, May 23 – Book Feature at My Bookish Pleasures

Tuesday, May 24 – Book Review at Books for Books

Friday, May 27 – Guest Blogging at Authors & Readers Book Corner