Archive for the ‘Book Promotion & Book Publicity Articles’ Category:

Self-Promotion: If I Build It, Will They Come?

Self-Promotion: If I Build It, Will They Come? Authors are always looking for that golden key to book sales. What’s discouraging it that what might work for one book might not work for another to a degree and that leaves you wringing your hands and trying to figure out just what will work. Authors are a business. They are out there to sell a product – their book. With all the work that goes into their product – said book – it’s a lot of pressure on the author to find that golden key. The question that was presented to me was, “If I build it, will they come?”
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